Impact of Packing Elements on Consumer Buying Behavior

Impact of Packing Elements on Consumer Buying Behavior Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right produc t from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). In the past the primary function of packaging was to protect the product, but nowadays according the changing marketing environments packaging is being used as a tool for promoting sales, attracting customers and communicating the product to the consumers. (Kotler et al. 1998). The major objectives of a good packaging, which should be achieved are that is should be able to identify the product to the consumer, conveys descriptive and persuasive information about the product, facilitates the product protection and transportation, aid product consumption, and assists at-home storage. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. The issue here arises that can a good package design impact consumers buying behaviors? Does packaging color impact the behaviors? Do innovations impact these behaviors? Do the labels on packaging impact these behaviors? It is very easy gaining examples from our daily lives. The package design helps the consumer is judging what the package is carrying. If we take the example of Nestle Orange Juice the package reveals that the product contains a very healthy orange juice. The package design should be able to communicate to the consumer what the product is. According t o Schoormanns and Robben (1997) a new package design can be negatively related to the consumers influences of taste perceptions. This is likely due to the consumers past experiences with the product, the perceptions they develop by judging the product by its packaging design. Thus it is very important that the packaging design is the key to developing consumers perceptions about the product or brand. These perceptions may be negative or positive, so it is essential for marketers to bring creativeness and innovations in the packaging design. Consumers are very much likely to judge the product on the basis of price, package color, design, labeling etc. (Implicit Product Theory of Pinson 1986). Background Problem Formulation Previous Studies Deficiencies Significance Purpose Statement The purpose of this cross-sectional survey study is to determine the impact of Packaging Elements on Consumer Buying Behavior in Pakistan. In this context Quantitative Method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. The present study focuses on packaging elements including design, color, labeling, and innovations. Packaging is a wide term in which different elements describe and identify a product or service. It is considered a science, art and technology which not only protects, stores, and distributes a product but also helps the consumer in identifying a product (Wiki). Orth Malkewitz 2006; Underwood Klein 2002 argue that the importance of packaging is increasing due to the increased significance it is playing in buying decisions in store, the presence of it at the time of purchase decisions, and its ability to reach to a wider audience of product purchasers. Rundh 2005 further argues that packaging has the ability of differentiating products from each other. In todays global and competitive environment, packaging can also provide a source of competitive advantage. This study will identify the impacts of packaging elements on the consumer buying behavior in Pakistan using questionnaire survey method. Significance of Study The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose four packaging elements have been selected; packaging color, design, innovation and printed information. According to Cruden 1989, over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. Theoretically Practically Methodologically Theoretical Framework Theoretical Stances Model: Color pPa Design Consumer Buying Behavior Printed Information Innovation Research Objectives Main Objective The main objective of the study is to: To determine the impact of packaging elements on consumer buying behavior of Pakistan. Sub Objectives The sub objectives of the study are: To provide a basis for future research and to facilitate the administration in implementing and introducing effective and creative packaging elements in order to influence the consumers buying behavior in a positive way. Research Questions and Hypothesis Main Research Question Impact of Packaging Elements on Consumer Buying Behavior. Hypothesis H1 = Does package color influence the consumer buying behavior? H2 = Packaging design has an impact on consumer buying behavior? H3 = Does labeling influence the consumer buying behavior? H4 = Do innovations in packaging impact the buying behaviors? Chapter 2 Literature Review Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005), further argued by Rita Kuvykaite (2009) that a package attracts the attention of the consumers for a particular brand. In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and a lso helps in differentiating the products from other products, hence helping the consumers in choosing the right product from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). It has become a significant issue that the consumers buying behaviors are influenced by the packaging elements. According to Kotler 2003 six packaging elements are the important elements that should be evaluated while employing packaging decisions, these include; size of package, package form, package material, color, text and the brand using that package. According to a study conducted by Bed Nath Sharma in 2008, the respondents response was 84.37% in which they responded that product labels are a simple tag which is attached to any product or consider it as a graphical design which an essential part of a package. In another study in support of packaging belongs to Alice Louw (2006) in which he studied the responses of university students in which it was concluded that in the marketing arena packaging has played a very vital role and he concluded that the right packaging helps in creating unique place in the market as well as in the minds of the consumers. In another research conducted by Renaud Lunardo (2007) the impacts of label on particular brand consumption showed that many consumers buying behavior has been influenced by the labeling. In support of packaging influencing the buying behavior of consumers another study has been conducted by Bytyqi Hysen Vegara Mensur (2008) on how consumers purchase or buy diary products in Kosovo. The results that generated from the research show that majority of the respondents feel that packaging has much to do while purchasing diary products. Various studies have found that packaging is a mean of attracting customers attention towards a product (Underwood et al., 2001; Garber et al., 2000; Goldberg et al, 1999; Schoormans Robben, 1997). Goldberg et al. (1999) emphasized that if non-verbal communication like colors etc, if they are removed from packaging and the use of verbal communication is increased (like images) then it highly attracts the customers specially when the brand in unfamiliar with the consumers. (Underwood et al., 2001). Futher it is argued that package color (Gordon et al., 1994), name of brand (Rigaux-Bricmont, 1981), and package material (McDaniel Baker, 1977) all communicate the meaning of the brand to the consumer. Despite these finding researchers argue that physical appearance is not all that attract consumers towards a particular brand (Garber et al., 2000; Schoormans Robben 1997) while others argue that package colors and shapes are the main source of product attraction and attention (Garber et al., 2000; Schoormans Robben 1997). According to a research conducted by Pires Gon (2008) it is unable for the consumers to preceive what a product is all about, they heavily rely upon the packaging of any product. So the essential packaging elements are the color and shape of the package as well as labeling which communicate the product message to the consumers. Literature Flow Diagram Packaging Elements Color Design Labeling Innovation Conclusion Introduction Consumer Buying Behavior: History of consumerà ¢Ã¢â€š ¬Ã‚ ¦ Packaging Color Consumer Buying Behavior: Packaging Design Consumer Buying Behavior: Bridging the gapà ¢Ã¢â€š ¬Ã‚ ¦. dkvà ¢Ã¢â€š ¬Ã‚ ¦ Packaging Labeling Consumer Buying Behavior: Packaging Innovation Consumer Buying Behavior: Summary Chapter 3 Methodology This chapter deals with the methodology used in investigating the collected data. A systematic way has been provided which includes the procedures taken for the purposes of data collection and analysis. Introduction For the purpose of this research Quantitative Research Method has been used. Paradigm: Research Approach: The research approach used in this study is Quantitative Research. For this purpose a self administered questionnaire was designed. Research Design: Quantitative research approach is implied in this study in which questionnaires will be undertaken for the purpose of data collection. The questionnaire respondents were the employees of the Telecom sector. (Sampling, validity reliability, cross sectional survey) Research Site: Population/Sample: For the purpose of data collection the site selected for this study includes general consumers from which the data has been selected. Strategy of Inquiry: Method: Data collection method was questionnaire which was self administered. The method of sampling was random sampling. Survey method has been used Validity and Reliability: Reliability means that the result is applicable whereas validity means that the measurement are accurate and whether they are measuring what they intend to measure. In reliability checked the results through statistical procedure of internal consistency. To increase the reliability of questionnaire a pilot test was made from 5 respondents. Errors and ambiguities were removed during this process. Analysis Procedure: After setting the sample size, site, the tool for data collection, various analyses were done using SPSS. Summary Chapter 4 Analysis and Results Introduction Analysis and Results Summary Chapter 5 Discussion Conclusion and Recommendations Introduction Discussion Conclusion Suggestions and Recommendations Impact of Packing Elements on Consumer Buying Behavior Impact of Packing Elements on Consumer Buying Behavior Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right produc t from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). In the past the primary function of packaging was to protect the product, but nowadays according the changing marketing environments packaging is being used as a tool for promoting sales, attracting customers and communicating the product to the consumers. (Kotler et al. 1998). The major objectives of a good packaging, which should be achieved are that is should be able to identify the product to the consumer, conveys descriptive and persuasive information about the product, facilitates the product protection and transportation, aid product consumption, and assists at-home storage. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. The issue here arises that can a good package design impact consumers buying behaviors? Does packaging color impact the behaviors? Do innovations impact these behaviors? Do the labels on packaging impact these behaviors? It is very easy gaining examples from our daily lives. The package design helps the consumer is judging what the package is carrying. If we take the example of Nestle Orange Juice the package reveals that the product contains a very healthy orange juice. The package design should be able to communicate to the consumer what the product is. According t o Schoormanns and Robben (1997) a new package design can be negatively related to the consumers influences of taste perceptions. This is likely due to the consumers past experiences with the product, the perceptions they develop by judging the product by its packaging design. Thus it is very important that the packaging design is the key to developing consumers perceptions about the product or brand. These perceptions may be negative or positive, so it is essential for marketers to bring creativeness and innovations in the packaging design. Consumers are very much likely to judge the product on the basis of price, package color, design, labeling etc. (Implicit Product Theory of Pinson 1986). Purpose Statement The purpose of this cross-sectional survey study is to determine the impact of Packaging Elements on Consumer Buying Behavior in Pakistan. In this context Quantitative Method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. The present study focuses on packaging elements including design, color, labeling, and innovations. Packaging is a wide term in which different elements describe and identify a product or service. It is considered a science, art and technology which not only protects, stores, and distributes a product but also helps the consumer in identifying a product (Wiki). Orth Malkewitz 2006; Underwood Klein 2002 argue that the importance of packaging is increasing due to the increased significance it is playing in buying decisions in store, the presence of it at the time of purchase decisions, and its ability to reach to a wider audience of product purchasers. Rundh 2005 further argues that packaging has the ability of differentiating products from each other. In todays global and competitive environment, packaging can also provide a source of competitive advantage. This study will identify the impacts of packaging elements on the consumer buying behavior in Pakistan using questionnaire survey method. Significance of Study The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose four packaging elements have been selected; packaging color, design, innovation and printed information. According to Cruden 1989, over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. Research Objectives Main Objective The main objective of the study is to: To determine the impact of packaging elements on consumer buying behavior of Pakistan. Sub Objectives The sub objectives of the study are: To provide a basis for future research and to facilitate the administration in implementing and introducing effective and creative packaging elements in order to influence the consumers buying behavior in a positive way. Research Questions and Hypothesis Main Research Question Impact of Packaging Elements on Consumer Buying Behavior. Hypothesis H1 = Does package color influence the consumer buying behavior? H2 = Packaging design has an impact on consumer buying behavior? H3 = Does labeling influence the consumer buying behavior? H4 = Do innovations in packaging impact the buying behaviors? Literature Review Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005), further argued by Rita Kuvykaite (2009) that a package attracts the attention of the consumers for a particular brand. In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and a lso helps in differentiating the products from other products, hence helping the consumers in choosing the right product from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). It has become a significant issue that the consumers buying behaviors are influenced by the packaging elements. According to Kotler 2003 six packaging elements are the important elements that should be evaluated while employing packaging decisions, these include; size of package, package form, package material, color, text and the brand using that package. According to a study conducted by Bed Nath Sharma in 2008, the respondents response was 84.37% in which they responded that product labels are a simple tag which is attached to any product or consider it as a graphical design which an essential part of a package. In another study in support of packaging belongs to Alice Louw (2006) in which he studied the responses of university students in which it was concluded that in the marketing arena packaging has played a very vital role and he concluded that the right packaging helps in creating unique place in the market as well as in the minds of the consumers. In another research conducted by Renaud Lunardo (2007) the impacts of label on particular brand consumption showed that many consumers buying behavior has been influenced by the labeling. In support of packaging influencing the buying behavior of consumers another study has been conducted by Bytyqi Hysen Vegara Mensur (2008) on how consumers purchase or buy diary products in Kosovo. The results that generated from the research show that majority of the respondents feel that packaging has much to do while purchasing diary products. Various studies have found that packaging is a mean of attracting customers attention towards a product (Underwood et al., 2001; Garber et al., 2000; Goldberg et al, 1999; Schoormans Robben, 1997). Goldberg et al. (1999) emphasized that if non-verbal communication like colors etc, if they are removed from packaging and the use of verbal communication is increased (like images) then it highly attracts the customers specially when the brand in unfamiliar with the consumers. (Underwood et al., 2001). Futher it is argued that package color (Gordon et al., 1994), name of brand (Rigaux-Bricmont, 1981), and package material (McDaniel Baker, 1977) all communicate the meaning of the brand to the consumer. Despite these finding researchers argue that physical appearance is not all that attract consumers towards a particular brand (Garber et al., 2000; Schoormans Robben 1997) while others argue that package colors and shapes are the main source of product attraction and attention (Garber et al., 2000; Schoormans Robben 1997). According to a research conducted by Pires Gon (2008) it is unable for the consumers to preceive what a product is all about, they heavily rely upon the packaging of any product. So the essential packaging elements are the color and shape of the package as well as labeling which communicate the product message to the consumers. Literature Flow Diagram Summary Chapter 3 Methodology This chapter deals with the methodology used in investigating the collected data. A systematic way has been provided which includes the procedures taken for the purposes of data collection and analysis. Introduction For the purpose of this research Quantitative Research Method has been used. Paradigm: Research Approach: The research approach used in this study is Quantitative Research. For this purpose a self administered questionnaire was designed. Research Design: Quantitative research approach is implied in this study in which questionnaires will be undertaken for the purpose of data collection. The questionnaire respondents were the employees of the Telecom sector. (Sampling, validity reliability, cross sectional survey) Research Site: Population/Sample: For the purpose of data collection the site selected for this study includes general consumers from which the data has been selected. Strategy of Inquiry: Method: Data collection method was questionnaire which was self administered. The method of sampling was random sampling. Survey method has been used Validity and Reliability: Reliability means that the result is applicable whereas validity means that the measurement are accurate and whether they are measuring what they intend to measure. In reliability checked the results through statistical procedure of internal consistency. To increase the reliability of questionnaire a pilot test was made from 5 respondents. Errors and ambiguities were removed during this process. Analysis Procedure: After setting the sample size, site, the tool for data collection, various analyses were done using SPSS.

Essay --

Neither slavery nor involuntary servitude, except as a punishment for crime whatever the party shall have not been thoroughly convicted, shall exist within the United States, or any place subject to the jurisdiction. This is the 13th amendment. Now we may ask ourselves as a country, what does this mean for us? Well to me, this is probably the most powerful thing that I've ever heard. This is just deeper than words on a paper, this, this text right here is the reason why I am able to stand here and talk to you today. January 31, 1865, a day and what's a beautiful piece of work was created. 1856, Dreed Scott v. Sandford a case in which an enslaved African American wrote a petition to the Supreme Court asking for his freedom. Did he win? Of course not, its 1856. The Supreme Court ruled against him as well as saying that the Bill of Rights did not apply to African Americans. Let me read to you what the Constitution has to say about racism and segregation. â€Å"_____________† Oh thats right, it doesn’t. Until 1865, people who were not straight white males were not considered to be human beings. â€Å"Those who deny freedom to others, deserve it not for themselves; and, under a just God, can not long retain it.† Abraham Lincoln 1858. A wise man, with wise words explaining that no man nor woman created by â€Å"THE CREATOR† should deny freedom to a person or persons because we would not want to have our freedom to be denied by others. African-Americans as well as many other nonwhite Americans did not have the rights to vote in wrongful aggression of slavery, and have many other opportunities and careers such as the whites. To be seen as American and not as interfere work to be uses labor. It is important to learn these things, because we can know a... ...something greater than we think it is. We, as a community must stop with the verbal abuse, to not only to the African Americans, but to any of us that may be different from ourselves. Stop the vulgar comments and â€Å"wisecracks† in which we think that is funny is really a dull unsharpened arrow piercing the heart of an innocent human being just like yourself. Can I ask you something? Do we make jokes about Holocaust? Do we make violent slurs about 9/11? So why should racism be treated any differently? The only way to end this, is one person at a time. Looking at themselves and making an obligation to their heart saying that no longer will I exploit the insurreties of an individual. No longer will I put myself and my selfish desires over other’s feelings and emotions. Are we ready to grow and mature as a nation as a community, as a civilization? Or, maybe its just me.

B.F. Skinner and Radical Behaviorism

B. F. Skinner, as he is known popularly, had made much contribution to psychology as he made confusions and debates. In delving into Skinner’s works, it is not surprising that researching about him and his ideas will overwhelm a student by the immense literature on Radical Behaviorism as well as will be lost in the confusion and humdrum of his â€Å"theory†. Thus, it is important in the narrative that it should be divided into smaller units as to delineate subjects about the whole topic. The first part will deal with a short biography of Skinner.This will only trace his career but will also include some sketches of his life that may have contributed to his line of thought and thinking. Presented in the next section are some ideas about his Radical Behaviorism and a rather shallow understanding of it. The difficulty in here however is that as one goes deeper into Radical Behaviorism, the more it is complex and confusing that the brevity of this paper will not permit. The third part is the presentation of some of the influences Radical Behaviorism had made in other fields of study.Many authors and many scholars would claim that Radical Behaviorism had influenced their fields, although only some of these fields will be presented. On the next section, a presentation be made on the criticisms on Radical Behavior. With a gigantic amount of literature written by B. F. Skinner, it is in no doubt that there will also be a great amount of published criticisms on Radical Behaviorism and only a few have made their way here. As a whole this paper will not be an ambitious research about B. F.Skinner and Radical Behaviorism but just to answer on the surface as: (1) Who is B. F. Skinner? ; (2) What is Radical Behaviorism? ; (3) What are the fields of study influenced by Radical Behaviorism? , and; (4) What are the criticisms directed towards Radical Behaviorism and to B. F. Skinner in particular? Biography Burrhus Frederic Skinner was born in Susquehanna, Pennsyl vania in March 20, 1904 (Hall, Lindzey & Campbell, 1998). His mother was an intelligent and strong housewife and his father, a modest lawyer practicing in the area (Vargas, 2004).According to Hall, Lindzey & Campbell (1998) as well as Vargas (2004), Skinner lived his early life with much warmth and stability – his parents giving him much freedom on discovery and his inventiveness. As Skinner’s daughter, Julie S. Vargas (2004) would attest that her grandmother gave her father the freedom to discover things and to develop his abilities. On the other hand, she was also strict in social matters, such as etiquette, and the young man devised many things to help him remember his mother’s social controls (Vargas, 2004).Nonetheless, the family gave emphasis on open debate over things and topics, although they have some conservative stance on certain things. With an interest on Literature, having been encouraged by Robert Frost, Skinner attended a small liberal arts schoo l of Hamilton College where he majored in English, determined to become a writer (Hall, Lindzey & Campbell, 1998). He was not successful though in writing, then he left home for New York and went to Harvard University for graduate studies (Vargas, 2004).In 1931, he received his Ph. D. and moved to the University of Minnesota in 1936 for an academic position, where for 9 years he would claim and establish a name as one of the most influential experimental psychologists of that time (Hall, Lindzey & Campbell, 1998). He then went to the University of Indiana for a short stay, in 1945 and returned to Harvard in 1948 to stay for the duration of his entire career until his retirement in 1974, where he would enrich all his ideas and theories (Vargas, 2004).Finally, on March 18, 1990 one of the most celebrated and controversial psychologists of all time died of leukemia, leaving behind a â€Å"ripple effect of his life’s work† as the â€Å"Operant procedures have crated entir e fields [of science]† (Vargas, 2004) Radical Behaviorism Radical Behaviorism is a term attributed to B. F. Skinner (Schneider & Morris, 1987), described as a distinction from the so-called Methodological Behaviorism and the â€Å"rest of psychology† (Malone & Cruchon, 2001). To contrast the two kinds of behaviorism, it is noteworthy to define both.By definition, Methodological Behaviorism is the: †¦view that there is a distinction between public and private events and that psychology (to remain scientific) can deal only with public events †¦ private events are ‘mental’ and, therefore, beyond our reach †¦ the â€Å"arid philosophy of truth by agreement† (Skinner, 1945) [that] something is meaningful or objective only if at least two observers agree on its existence. (Malone & Cruchon, 2001) According to Skinner’s viewpoint, Radical Behaviorism is quite different because, â€Å"it does not distinguish between private and public events.In so doing, it omits nothing commonly thought of as mental, but it treats ‘seeing’ as an activity similar in kind to walking (Malone & Cruchon, 2001). This is because Skinner â€Å"deny the mind/body dualism of the mentalists and the methodological behaviorists† (Malone & Cruchon, 2001). As an example, Malone and Cruchon (2001) succinctly described that: Thinking is something that we do, just as is walking, and we do not think mental thoughts any more than we walk mental steps. Personal experience is not necessarily ‘private’ experience.That part of the world within our bodies is difficult to describe because society has a difficult time teaching us to name it. (Malone & Cruchon, 2001) In other words, Skinner departed from analyzing behaviour as actions affected by our thoughts rather he argued that thoughts are effects themselves to a degree from our actions (Malone & Cruchon, 2001). With the term behaviorism attached to his ideas, he was as sociated with the Stimulus-Response Theory, but he repudiated it (Hall, Lindzey & Campbell, 1998) because accordingly his study of behavior should be:†¦redefined as studying the interactive relationship between an organism and the environment in which it behaves. The past and present environments provide the stimuli that set the occasion for behavior, and the organism’s actions operate (hence operant) on the environment. Actions have consequences, and these consequences shape the behavior of the organism. (Leahey, 2003) In addition, Skinner said that in Radical Behaviorism, it is not about the stimulus-response stance because:Instead of saying that the organism sees, attends to, perceives, ‘processes,’ or otherwise acts upon stimuli, an operant analysis holds that stimuli acquire control of behavior through the part they play in contingencies of reinforcement. Instead of saying that an organism stores copies of the contingencies to which it is exposed and la ter retrieves and responds to them again, it says that the organism is changed by the contingencies and later responds as a changed organism, the contingencies having passed into history. (Skinner, 1987)That is, â€Å"All operants and stimuli are members of classes of similar phenomena, defined by the environmental relations in which they participate. † (Ritzer, 2005). This is further said in the article Evolution of Verbal Behavior as: †¦species-specific behavior did not evolve in order that a species could adapt to the environment but rather evolved when it adapted, so we say that operant behavior is not strengthened by reinforcement in order that the individual can adjust to the environment but is strengthened when the individual adjusts.(Skinner, 1986) This is to say that Skinner’s Radical Behaviorism rests on the study of behavior in a sense that behavior is not caused by the stimuli but depends on the actions that a person reacts to in a certain setting (env ironment) resulting into another reaction, thus; â€Å"The environment not only triggered behavior, it selected it. Consequences seemed, indeed, to be more important than antecedents. † (Skinner, 1987). Some Influences by Skinner’s BehaviorismSurely, the influence of Radical Behaviorism in the applied fields has been proven by academic scholars in numerous research writings as part or a whole of some other fields in psychology. One such field is Human Geography, so called because it is â€Å"concerned with the spatial differentiation and organization of human activity and with human use of the physical environment† (Norton, 1997) and is concerned mainly of human behavior in an environment.In here, Norton (1997) corroborated that Human Geography is related to Radical Behaviorism because the principle of cultural materialism as an approach to the study of the former is similar to latter as: Radical behaviorism is concerned with the identification of the principles of individual behavior and talks about reinforcers and punishers, while cultural materialism is concerned with group behavior and talks about benefits and costs. Both argue that behavioral responses to environmental variables precede mental rationalizations as to the reasons for responses.† (Norton, 1997) Norton (1997) further adds that the research approach of Human Geography is â€Å"the analysis of behavior in landscape†, advocating the use of Radical Behaviorism. Secondly, it has also influenced the approaches of the analysis of Human Cognition as Barnes and Holmes (1991) would contend. This is because, they said that, â€Å"radical behaviorism does, on the contrary, and as opposed to earlier forms of behaviorism, direct considerable attention towards phenomena called ‘cognitive.’† (Barnes and Holmes, 1991), giving credit to the importance of the â€Å"contextualistic perspective† in the analysis of human thought. Further, they said that, â€Å"its current burgeoning of interest in human behavior, and particularly language and symbolic control, have yet to be fully appreciated and explored† (Barnes and Holmes, 1991), such that Radical Behaviorism, â€Å"can play an important role in developing psychology into a fully formed science† (Barnes and Holmes, 1991). Third, as formulated by Skinner, one such field influenced by Radical Behaviorism is the analysis of Verbal Behavior and communication.In the study conducted by Forsyth (1996) on the Language of Feeling, he identified Behaviorism as a good approach to such an analyses furthering understanding of the communication process. He said that â€Å"the functional analysis of verbal behavior has served as the cornerstone for behavior analytic research and theory about emotional behavior beginning with how people learn to label and describe their experience using language†, commending its use in clinical behaviour analysis.Fourth, an interesting prop osal of the use of Radical Behaviorism is the simulation or duplication of a community called Walden Two (Cullen, 1991), based on a novel by Skinner of the same title. The interesting part is that this proposal carried out for a community of disabled children having behavior deficits. This community was called Comunidad Los Horcones which was started in 1971 and has continued up to the present, followed the guiding rules based on the novel (Cullen, 1991).Cullen (1991) argued that the guiding principles of Radical Behaviorism can sustain a community, nonetheless the presence o only a handful of these kinds of community make it less probable for practical use. In the outset, the promise that, â€Å"it might provide the basis for sensible planning in the lives of people with learning disabilities† (Cullen, 1991). Criticisms Skinner’s Radical Behaviorism came out into the academic arena without and exemption from criticisms.According to Malone and Cruchon (2001), Skinnerâ €™s over-simplification of in his prose on the principles of Radical Behaviorism to gain public readership caused further criticisms because those who read it misunderstood it further. They said that these criticisms are, â€Å"attributable to the opacity of his prose and the excessiveness of his proposed applications† (Malone & Cruchon, 2001).Thus, the writings of Skinner led to many misconceptions as well as misinterpretations of Skinner’s works (Ruiz, 1995). Skinner have regretted this himself later in his life as he â€Å"eventually complained at having to redress misconstructions in the literature† (Ruiz, 1995). On the other Ruiz (1995), argued that Radical Behaviorism attracted strong objections from feminist critics and listed the following points as basis for that criticism as misinterpretations that it is:(a) a mechanistic stimulus-response psychology; (b) is primarily concertned with the behavior of small organisms in experimental chambers; (c) con ceptualizes the organism as a passive recipient of external forces; (d) denies or ignores innate contributions to behavior in its extreme environmentalism; (e) requires that we fragment behavior down to elemental units of analysis; and (f) deals only with overt behavior and so denies or ignores subjective experience such as feelings and thought. † (Ruiz, 1995)Quite interestingly is that Skinner’s Radical Behavior, undoubtedly had been misconstrued with these â€Å"labels† and had been the source of fierce criticisms from many quarters (Ruiz, 1995). Furthermore, Ruiz’s (1995) first entry in the misinterpretation list about Radical Behaviorism as â€Å"a mechanistic stimulus-response psychology†, was also claimed by Hall, Lindzey and Campbell (1998). In the long run, Skinner suffered misinterpretation rather than the validity of his Radical Behaviorism as a science.All three sources would agree that Skinner was misinterpreted and misunderstood (Malone & Cruchon, 2001; Ruiz, 1995; Hall, Lindzey & Campbell, 1998), because his readers and supporters as well as critiques always place labels on approaches, techniques or methods of analyses. Conclusion B. F, Skinner is a remarkable scholar of the 20th century, having to influence a handful of fields of study. In retrospect, Skinner started out with a humble beginning and his upbringing may have contributed to the immense power of thinking.His Radical Behaviorism, was an attempt of Skinner to delineate his ideas from the whole of behaviorism and the rest of psychology. In such doing, a new breed of approach had taken shape. His ideas on Radical Behaviorism eventually influenced many other fields of study for application and as an approach to many experiments. On the other hand, with such a remarkable approach, B. F. Skinner and Radical Behaviorism had been attacked by numerous criticisms simply because of its complexity; Skinner himself often over-simplify his writings to cover a wider audience that also caused much confusion and labeling on Radical Behaviorism.Nonetheless, many students and scholars also interpreted and cleared-out his ideas for better understanding such as Malone and Cruchon’s work (2001). Finally, Skinner’s Radical Behaviorism, according to most articles and proposition has a great promise to give for the science of psychology. While it is a fact, as many sources would say, that Skinner’s works are misinterpreted and confused, there is no way that in the subsequent debates and further studies on his Radical Behaviorism that it will shed more understanding to a wider audience.Thus, it is only in the hands and minds of later scholars to interpret Skinner’s work more fully. References Barnes, D. , & Holmes, Y. (1991). Radical behaviorism, stimulus equivalence, and human cognition. Psychological Record, 41(1), 19. Cullen, C. (1991). Experimentation and planning in community care. Disability, Handicap and Society Volume 6, No. 2: 115-128. Carfax Publishing Co. Forsyth, J. (1996). The language of feeling and the feeling of anxiety: Contributions of the behaviorisms toward†¦ Psychological Record, 46(4), 607. Hall, C. S. , Lindzey, G. & Campbell, J. B. (1998).Theories of personality 4ed. New York, N. Y. : John Wiley & Sons, Inc. Leahey, T. H. (2003). Chapter 6. Cognition and learning in Irving V. Weiner’s Handbook of psychology volume 1: History of psychology. Hoboken, NJ: John Wiley & Sons, Inc. Malone, J. C. & Cruchon, N. M. (2001). Radical behaviorism and the rest of psychology: A review/precis of Skinner’s About Behaviorism. Behavior and Philosophy Vol. 29, 31- 57. Cambridge: Cambridge Center for Behavioral Studies. Norton, W. (1997). Human geography and behavior analysis: An application of behavior analysis to the explanation of†¦Psychological Record, 47(3), 439. Ritzer, G. (ed). (2005). Encyclopedia of social theory volume 1. Thousand Oaks, CA: Sage Publications Inc. Ruiz , M. R. (1995). B. F. Skinner’s radical behaviorism: Historical misconstructions and grounds for feminist reconstructions. Psychology of Women Quarterly Volume 19: 161-179. EBSCO Publishing. Schneider, S. M. & Morris, E. K. (1987). A history of the term radical behaviorism: From Watson to Skinner. The Behavior Analyst Vol. 10, No. 1 27-39. Arkansas, AK: University of Arkansas Skinner, B. F. (1986). The evolution of verbal behavior.Journal of the Experimental Analysis of Behavior Vol. 45, No. 1: 115-122. Skinner, B. F. (1987). Whatever happened to the rest of psychology. American Psychologist Vol. 42, No. 8: 780-786. American Psychological Association. Staats, A. W. (2003). Chapter 6. A psychological behaviorism theory of personality in Irving V. Weiner’s Handbook of psychology volume 5: Personality and social psychology. Hoboken, NJ: John Wiley & Sons, Inc. Vargas, J. S. (2004). A daughter’s retrospective of B. F. Skinner. The Spanish Journal of Psychology Vol. 7 No. 2: 135-140. Madrid, Spain: Universidad Complutense de Madrid.

Sex Education For Public Schools - 1426 Words

Sex Education Research Paper Sex education being taught in public schools is a reoccurring topic in many schools. More recently, it has also caught the attention of the public again due to rising unwanted pregnancies and sexually transmitted disease among young teenagers in the US over the last decade or so. â€Å"Each year, U.S. teens experience as many as 850,000 pregnancies, and youth under age 25 experience about 9.1 million sexually transmitted infections† (McKeon). Sex Education is attempting to educate students about human sexuality, sexual reproduction, sexual activity, reproductive health, emotional relationships, reproductive rights and responsibilities, sexual abstinences, and birth control. Some teenagers are receiving sex education, but most of them are not being taught in a successful way. Sex education can be explained in two different ways comprehensive or abstinence only. The difference between the two is that comprehensive sex education teaches abstinence as a secondary choice, and the teens that decide not to wait should be taught all about how to use birth control when participating in sexual activity. Comprehensive sex education is a method that should be required in all schools and is the most effective way to keep kids safe, well informed, and prepared for sexual activity. No matter what kind of sex education provided, teenage pregnancy remains an uneasy issue in our country. â€Å"The United States continues to have one of the highest teenShow MoreRelatedSex Education in Public Schools1188 Words   |  5 PagesSex education should be taught in public middle schools because: it decreases the chance of sexual diseases and teenage pregnancies, it is needed in case of a parents’ absence or neglect, and it also provides more knowledge about how sex works while debunking the myths surrounding sexual intercourse, and it makes some want to set goals for relationships. People say sex education encourages youth to engage in sexual activities rather than preventing sex. This is true; however, studies show that whenRead MoreSex Education And Public Schools Essay1692 Words   |  7 Pagesexperiences, sex education in public schools, and abortion. The first two topics, virginity and first sexual experiences, coming from a personal perspective as well as some credible sources. I will also include the historical aspects of virginity, the creation and use of the concept, and why it’s in our society. The last topic is my concern for the lack of sex education in public schools and mentioning the harm of abstinence only sex education and the importance to provide comprehensive education for ourRead MoreSex Education For Public Schools2653 Words   |  11 PagesSex Education in Public Schools 1 Sex Education in Public Schools Jordan Wheeler Kansas State University FSHS 302 Charity Clifford: Sex Education in Public Schools 2 Sex Education in Public Schools Although many parents have multiple reasons why sex education should be taught at home rather than school, students are spending the majority of their day in classrooms with peers and teachers that that are constantly referencing sex whether socially or academically. 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